Alexis Korner & Snape
Ashford and Simpson
John Fahey and his Orchestra
Loggins & Messina
Seals & Croft
The Doobie Bros.
The Doobie Bros.
The Doobie Bros.
The Doobie Bros.
The 70’s1970 John & Barbara Casado Design Our first big break was Warner Bros. Records
1972 Album covers: Malo / Malo Dos / Clear Spot - Captain Beefheart / The Kink Kronikles
1973 Doobie Bros. album covers for Toulouse Street / Stampede / The Captain and Me / Takin’ It to the Streets
1974 Grammy Award for Best Album Cover of the Year: Mason Proffit “ Come & Gone” Warner Bros.
1974 Grammy Award Nomination for Best Album Cover: Loggins and Messina “On Stage” Columbia Records
Bring Me the Head of Afredo Gracia movie poster for director Sam Peckinpah
1975 Casado Design, Inc 1620 Montgomery St. San Francisco
National Semiconductor INS8900 advertising
Killer Elite movie poster for director Sam Peckinpah
1977 Esmark – developed the iconic silhouette illustration style for advertising
1978 The Last Waltz movie poster for Robbie Robertson and The Band
Jacare Wine - Developed the frosted bottle and labeling for Heublein, Inc.
Jeanne Marc fashion trademark and advertising
Mill Valley Film Festival trademark and poster series
1979 Esprit Branding
catalogs, packaging, and advertising 1979-1984
The 70’s were an exciting time to be a creative person.
I was just showing my work to anyone who would look. I wasn’t planning on doing records covers, but a friend suggest I show my work to an Art Director at Warner Bros. Records. I opened my portfolio for Chris Whorf, art director,and he gave me an assignment on the spot. Once I delivered my first album cover for Malo, I was handed another assignment. That went on for the next five years. In 1974 we
received the Grammy Award for Best Album Cover of the Year. The second half of the 70’s led us to
moving to San Francisco to expand the design business.
12 inch Vinyl Record Covers designed by John and Barbara Casado
1944 Born in Los Angeles, California
Education : UCLA and graduated from the Art Center College of Design
The 60's1964 Art Director for Young and Rubicam Advertising, Los Angeles
1964-66 Worked for advertising agencies in Los Angeles, New York and San Francisco
1966-68 Designer, Saul Bass and Associates
In the 60’s I was eager to get going with my career, I took a detour to work as an art director before
becoming a designer. I wasn’t good atworking with other people and realized quickly that I had to start my own design office. Saul Bass was my first mentor even though he didn’t know it at the time. It was a time to be shocking and get people to notice your work - There was no internet.
2010Today, I am still doing photography and design.
Presidio Bank and Familiar, a children’s clothing line from Japan,have been my longest standing clients.
Familiar has been with me the longest. Almost 15 years. The Infiinity car photography assignment came
to me because I could also do the portraits and product shots for a series of ads.
Over the years, I have enjoyed speaking on international stages about my work with regards to how to
develop your creativity and stay current. Someone I respected in my early years once said to me...
“Think ahead, because if you don’t, you will be irrelavent by the time you are 50”... I still believe there is some truth in that. Thank you to all my clients, family and friends for believing in me all these years.
2000At the beginning of 2000 was the time I had made a transition from not only doing editorial celebrity photography to doing commercial photography for catalogs and advertising. My art was starting to
materialize using photography instead of paint. I also ventured into fashion editiorial photography.
I use my design thinking process to create concept photographs that became popular for me.
I was asked to go back to my design roots and design Victim magazine which was conceived
as a cultural and art magazine from Italy. I traveled to Milan, numerous time, to not only design the
magazine, but also to be a contributing fashion photographer.
Lee Ritenour – American Jazz Guitarist
Buckwheat Zydeco – American accordionist
Ruben Blades – Panamanian vocalist / actor
Bonnie Raitt – American Blues Singer / slide guitar
Alice Cooper – American rock and roll singer
Aaron Neville – American singer, The Neville Bros.
Barry White – American singer / composer
Lindsey Buckingham – American singer, Fleetwood Mac
Boz Scaggs – American singer
Beth Nielson Chapman – American singer / songwriter
David Clennon – Portrayed Miles Drentel in Thirty Something
Deborah Kara Unger – Canadian actor / Crash
Damon Wayans – American Comedian / actor
Brandon Lee – Actor, son of Bruce Lee
Natasha Richardson – English actor
Benjamin Bratt – American actor
Damian Chapa – American actor
Ali MacGraw – American actor
Jesse Borrego – American actor
Joanne Walley – English actor –Laurence Olivier Award for Best Actress
Gary Oldman – English actor
Larry King – American Television host / voice actor
Max Casella – American actor, Doogie Howser,MD / Sopranos
Joan Chen – Chinese American actor / Director
Alice Krige – South African actor / producer , Chariots of Fire
Paul Rodriguez – Mexican comedian
Lena Olin – Swedish actor
Jerome Bettis – “The Bus” Pittsburg Steelers Hall of Fame running back
Curtis Martin – New England Patriots and NY Jets Hall of Fame running back
Emmitt Smith – Dallas Cowboys running back
Karl Malone – “The Mailman” Utah Jazz power forward
Cal Ripken Jr. – “The Iron Man” Baltimore Orioles third baseman
Scott Pruett – American race car driver
Vin Baker – All Star NBA player, Seattle SupersonicsMissy Giove – professional Mountain Biker
Larry Gelbart – American writer, created M*A*S*H
Pema Chodron – American figure in Tibetan Buddhism / author
Barry Diller – American businessman, created the Fox Broadcasting Company
Willie Brown – Mayor of San Francisco
The 90’s1989 April Sheldon, interior designer, and John Casado get married
1989-90 I closed my design office and moved back to Los Angeles.
One of the biggest decisions of my life– close my design office to figure out what I needed to do next.
I became interested in becoming a photographer with the encouragement of a number of people.
There were as many, if not more, whom thought I was crazy and should never have closed my design
office. During my career as a designer, I had the honor of working with or knowing such photographers as
Art Kane, Richard Avedon, Irving Penn, Rudy Legname and Oliviero Toscani. From each of them I learned
the things that you needed to know , other than how to operate a camera, to be a good photographer.
It was all about how to think about photography before you push the button. I was lucky enough to find
people who were willing to give me a chance with a camera. My career started by shooting celebrities.
The 80’s1984 Two person painting show with Man Ray at the Stephen Wirtz Gallery
1983 Annual Report for Apple
1983 First Macintosh trademark for Steve Jobs and Apple.
1986 New Line Cinema trademark
I "grew up" as a designer in the 1980’s. I did my most iconic work and gained an international reputation.
Esprit was off and running while the impact of the Mac logo was just getting started. New Line Cinema
came out of the blue and it was then that I felt I had something to say about design. It was the 80’s where
I discovered my fine art side as well. I was into large watercolor abstracts. My first and only show sold
out. I realized that it took more than I had to stop being a designer and follow an artistic career.
Accidentally Borne in New Orleans
Last of The Brooklyn Cowboys
Gimme Something Real
As Brave Belt
Wrap Around Joy
Togo Brava Suite
What Am I Going to Do
Old Dan’s Records
After the Ball
David Carradine show
Come and Gone
Thirty Days Out
All Singing All Talking All Rocking
Disc Reets Finest
I & II
The Last Waltz
The Captain and Me
Takin’ It to The Streets
The Kink Kronikles
50 Years of Film Music
Benjamin Bratt, actor
Warner Bros. Records promotional poster for the band Deep Purple
1978 trademark for The Band and The Last Waltz Warner Bros. Records
Esprit – First wholesale catalog inside spread – 8.5 x 11 inches